- Elena Malykhina
Burger King has tapped former Coca-Cola executive Natalia Franco as its evp and global CMO.
Franco, who previously served as vp-global marketing and innovation for Coca-Cola, will oversee the fast-food chain's product innovation, consumer insights and worldwide brand advertising, the company said in a written statement. She will report to Burger King's chairman and CEO, John W. Chidsey.![]()
